Artificial Jewellery Wholesale Rates in India: Quick Facts

India is one of the world’s largest consumer markets for fashion, jewellery and personal accessories.
Artificial and imitation jewellery is sourced through major wholesale clusters in Delhi, Mumbai, Rajkot, Jaipur, Kolkata, Chennai, Hyderabad and Bengaluru.
Popular wholesale products include earrings, bangles, necklace sets, bridal jewellery, American Diamond sets, Kundan jewellery, oxidised jewellery, temple jewellery, mangalsutras and fashion accessories.
Artificial jewellery wholesale rates can start from ₹10–₹30 for simple earrings or rings and run into several thousand rupees for elaborate bridal and premium imitation sets.
Rajkot is an important manufacturing centre for micro-gold, gold-plated and imitation jewellery.
Delhi’s Sadar Bazaar is particularly useful for low-cost mass-market fashion jewellery.
Jaipur, Delhi and Mumbai are strong sourcing centres for bridal, Kundan and traditional designs.
Chennai, Bengaluru and Hyderabad are useful for temple jewellery, gold-look products, bangles and South Indian styles.
Genuine wholesale prices generally depend on MOQ, quantity per design, total order value, plating quality, packaging and whether you buy from a manufacturer or distributor.

If you run a jewellery store, fashion boutique, Instagram shop, cosmetics store or online marketplace business, knowing the prevailing artificial jewellery wholesale rates is just as important as knowing where to buy.

A product that retails for ₹499 may cost ₹100, ₹180 or even ₹300 depending on its source, plating, quality and design.

This is why successful jewellery sourcing is not simply about finding the cheapest supplier.

You need to know which markets specialise in which products, what rate range to expect and how wholesale pricing actually works.

This guide covers some of India’s major artificial jewellery sourcing markets along with the type of products they sell, their distinguishing features, indicative price ranges and practical buying tips.

artificial jewellery wholesale rates india

What Determines Artificial Jewellery Wholesale Rates?

There is no single artificial jewellery wholesale price list applicable across India.

Wholesale prices vary considerably even for products that look similar in photographs.

A simple pair of earrings, for example, may cost ₹20 from one supplier and ₹90 from another. Both may appear almost identical online.

The difference often lies in plating, finishing, stone setting, packaging and durability.

Some of the major factors affecting artificial jewellery wholesale rates include:

Product Category

Small earrings, rings and hair accessories generally have the lowest wholesale prices.

Bridal necklace sets, premium Kundan jewellery and heavy AD sets can cost considerably more.

Order Quantity

Most wholesalers offer better rates when you purchase by dozen, packet or box.

A shop may quote ₹120 per piece for six units but ₹90 if you purchase 50 pieces.

Manufacturing Source

Buying from a manufacturer in Rajkot may produce lower rates than purchasing the same product through a distributor in another city.

However, manufacturers may demand larger MOQs.

Plating and Finish

Micro-gold plating, anti-tarnish coatings, rhodium finishing and premium stone work generally increase the cost.

Packaging

Jewellery sold loose is cheaper than products individually packed in boxes, pouches or branded cards.

Design and Demand

Fast-moving Korean jewellery, trending earrings or wedding-season products can temporarily command higher prices.

This is why buyers should treat online price lists as reference points rather than fixed market rates.

1. Low-Cost Fashion Jewellery Wholesale Rates

Budget jewellery is one of the largest categories in the imitation jewellery trade.

These products are commonly sold through cosmetics stores, weekly markets, gift stores, fashion accessory shops and online resellers.

Typical products include:

Stud earrings
Hoops
Small jhumkas
Rings
Bracelets
Hair clips
Chains
Pendants
Children’s jewellery
Trend-based accessories

For these products, quantity matters enormously.

A retailer buying 100 pieces may receive a significantly better rate than someone asking for five.

Sadar Bazaar, Delhi

When it comes to low-cost artificial jewellery, Delhi’s Sadar Bazaar is one of the first markets many traders explore.

It is among India’s most famous general wholesale districts and supplies retailers across numerous states.

Indicative Artificial Jewellery Wholesale Rates

Simple earrings may start around ₹15–₹40 per pair, depending on design and quantity.

Fashion earrings and jhumkas may range from roughly ₹30–₹150.

Basic necklace sets may begin around ₹100–₹300, while better-quality sets cost more.

These are only indicative ranges. Prices change regularly depending on design, volume and supplier.

Unique Characteristics

Sadar Bazaar is primarily a volume market.

The biggest advantage is not necessarily premium quality but the ability to source large quantities at highly competitive rates.

You will find jewellery alongside cosmetics, toys, hair accessories, gift items and general merchandise.

This makes it especially useful for retailers running mixed-category stores.

Products to Buy

Fashion earrings
Rings
Bracelets
Hair accessories
Children’s jewellery
Necklace sets
Bindis
Chains
Low-cost festive jewellery

What Buyers Can Expect

Do not expect a relaxed shopping experience.

Sadar Bazaar is busy, congested and commercially intense.

Many shops are designed for traders who already know what they want.

Carry photographs, reference designs or a written purchase list.

How to Get Better Rates

Do not ask, “What is the price for one?”

Ask:

“What is the dozen rate?”

“What is your box rate?”

“What will the rate be for 100 pieces?”

This immediately signals that you are a wholesale buyer.

Days and Timings

Most of the main wholesale market operates approximately 10 AM to 7 PM, Monday to Saturday.

Sunday is generally a market holiday.

Location

Sadar Bazaar, Old Delhi.

Metro travel is much easier than taking a private car into the wholesale lanes.

Google Maps:
https://www.google.com/maps/search/?api=1&query=Sadar+Bazaar+Delhi

2. Bridal Jewellery and Kundan Wholesale Rates

Bridal jewellery occupies a completely different price segment.

An inexpensive bridal set may wholesale for a few hundred rupees, while premium imitation bridal jewellery can cost several thousand.

The final rate depends heavily on stones, finishing, plating and design complexity.

Kucha Mahajani and Chandni Chowk, Delhi

For traditional and bridal jewellery, Chandni Chowk offers a substantially broader range than Sadar Bazaar.

Kucha Mahajani and adjoining jewellery lanes are worth exploring if you sell wedding, festive or ethnic jewellery.

Indicative Wholesale Prices

Basic necklace-and-earring sets may start around ₹250–₹600.

Better-finished Kundan-look sets may range from approximately ₹500–₹1,500.

Heavy bridal sets and premium AD jewellery can range from ₹1,000 to ₹5,000 or more depending on craftsmanship.

Unique Characteristics

The market is useful for buyers looking for jewellery with greater perceived retail value.

This is the kind of stock boutiques may retail at ₹1,500, ₹3,000, ₹5,000 or considerably higher.

Products to Buy

Bridal necklace sets
Kundan jewellery
American Diamond jewellery
Maang tikkas
Chokers
Earrings
Bangles
Wedding accessories

What Visitors Can Expect

Many jewellery wholesalers operate from upper floors and small commercial buildings rather than large visible storefronts.

Keep supplier addresses and phone numbers handy.

Rate Negotiation Tip

Compare the same category across multiple shops before negotiating.

Do not compare only design.

A ₹500 set and a ₹900 set may look similar from a distance but differ significantly in plating and stone setting.

Days and Timings

Most wholesale shops operate roughly 11 AM to 8 PM from Monday to Saturday.

Location

Kucha Mahajani, Chandni Chowk, Old Delhi.

Google Maps:
https://www.google.com/maps/search/?api=1&query=Kucha+Mahajani+Chandni+Chowk+Delhi

3. Artificial Jewellery Wholesale Prices in Mumbai

Mumbai has several major jewellery sourcing districts, but Bhuleshwar is particularly useful for artificial and wedding jewellery.

Bhuleshwar Market, Mumbai

Bhuleshwar sits close to Kalbadevi and Mumbadevi in South Mumbai.

The area has long been associated with jewellery, bridal shopping, fabrics and accessories.

Indicative Artificial Jewellery Wholesale Rates

Simple gold-look earrings may start around ₹50–₹150.

Traditional necklace sets may range from ₹250–₹1,000.

Bridal and Kundan-look sets can cost approximately ₹700–₹3,000+ depending on quality.

Unique Characteristics

One major advantage of Bhuleshwar is the ability to combine jewellery sourcing with other wedding-related merchandise.

Retailers selling bridal accessories, fabrics and festive products can complete several purchases within the same commercial district.

Products to Buy

Kundan-look necklaces
Bridal jewellery
Bangles
Mangalsutras
Hair accessories
Stone jewellery
Gold-look fashion jewellery
Earrings

What Buyers Can Expect

Narrow lanes and heavy crowds.

The best approach is to shortlist suppliers before visiting instead of walking without a plan.

Bargaining for Better Wholesale Prices

Ask suppliers to quote rates at different quantities.

For example:

6 pieces
12 pieces
24 pieces
50 pieces

You may discover that increasing your quantity slightly reduces the per-piece cost considerably.

Days and Timings

Most shops operate roughly 11 AM to 8 PM from Monday to Saturday.

Location

Bhuleshwar, South Mumbai.

Charni Road and Marine Lines are convenient railway stations.

Google Maps:
https://www.google.com/maps/search/?api=1&query=Bhuleshwar+Market+Mumbai

4. Kundan, Lac and Ethnic Jewellery Rates in Jaipur

Jaipur offers a different proposition from India’s mass-market imitation jewellery centres.

Its strength lies in design, craftsmanship and traditional styling.

Johari Bazaar, Jaipur

Johari Bazaar is famous for jewellery and has a wide network of traders dealing in traditional jewellery styles.

Indicative Wholesale Prices

Simple lac bangles can begin at relatively low prices depending on design.

Ethnic earrings may range from roughly ₹80–₹300.

Kundan-inspired necklace sets can begin around ₹400–₹800 and rise substantially for heavier work.

Unique Characteristics

Jaipur is useful for boutiques that do not want the same generic catalogue found in every online marketplace.

Designs often incorporate:

Coloured stones
Meenakari-style work
Kundan influence
Rajasthani motifs
Lac work

Products to Buy

Kundan jewellery
Lac bangles
Meenakari-style earrings
Statement necklaces
Bridal jewellery
Traditional Indian accessories

What Buyers Can Expect

Johari Bazaar is not exclusively a wholesale market.

You will find manufacturers, craftsmen, wholesalers and retail stores together.

Ask explicitly whether the seller supplies retailers and what MOQ applies.

Bargaining Tip

Quality differences in handmade or traditional jewellery can be significant.

Compare finishing carefully before rejecting a supplier simply because another shop offers a cheaper rate.

Days and Timings

A useful visiting window is approximately 10 AM to 8 PM.

Location

Johari Bazaar, Pink City, Jaipur.

Google Maps:
https://www.google.com/maps/search/?api=1&query=Johari+Bazaar+Jaipur

5. Manufacturer-Direct Artificial Jewellery Rates in Rajkot

For retailers who have moved beyond small purchases, Rajkot deserves serious consideration.

Rajkot is an important imitation jewellery manufacturing centre.

Sant Kabir Road, Rajkot

The Sant Kabir Road and Ranchhod Nagar belt contains manufacturers, workshops and wholesalers involved in artificial jewellery production.

Indicative Wholesale Rates

Simple gold-look jewellery can be available from ₹30–₹100 depending on type.

Mangalsutras and pendant sets may range from approximately ₹80–₹400.

Micro-gold and better plated necklace sets may run from ₹250 to ₹1,500+.

Manufacturer-direct rates depend heavily on MOQ.

Why Rajkot Wholesale Rates Can Be Attractive

Retailers buying through several layers of distributors effectively pay margins at each step.

Buying closer to the manufacturer can reduce the cost.

However, there is a trade-off.

Manufacturers may require:

Higher minimum order quantities
Minimum quantities per design
Advance payments
Larger total order values

Products to Buy

Micro-gold jewellery
Mangalsutras
Chains
Earrings
Rings
Bangles
Pendants
Gold-plated sets

What Buyers Can Expect

Unlike tourist-oriented jewellery bazaars, Rajkot’s jewellery areas are more B2B focused.

Arrange appointments before travelling.

What to Ask Manufacturers

Instead of asking only for the lowest artificial jewellery wholesale price, ask:

What is your MOQ?
Can designs be mixed?
What plating do you use?
What is the replacement policy?
How frequently are new designs launched?
Can repeat stock be supplied?
What are shipping charges?

Days and Timings

Many manufacturers work approximately 9 AM to 8 PM from Monday to Saturday.

Location

Sant Kabir Road and Ranchhod Nagar, Rajkot.

Google Maps:
https://www.google.com/maps/search/?api=1&query=Sant+Kabir+Road+Imitation+Jewellery+Rajkot

6. Artificial Jewellery Wholesale Rates in Kolkata

Burrabazar, Kolkata

Burrabazar is one of eastern India’s largest traditional wholesale districts.

Retailers from West Bengal and neighbouring states regularly source merchandise here.

Indicative Wholesale Prices

Small earrings can begin around ₹20–₹80.

Gold-look necklace sets may range from roughly ₹150–₹700.

Bridal or heavier imitation jewellery can cost ₹500–₹2,000+.

Unique Characteristics

Burrabazar is especially useful for businesses that need moderately priced products for a mass-market customer base.

Products to Buy

Gold-plated jewellery
Bangles
Earrings
Chains
Imitation bridal jewellery
Necklace sets
Everyday accessories

What Visitors Can Expect

The market covers a very large area.

Do not simply search “Burrabazar jewellery” and wander around.

Make a shortlist with exact streets, building names and floor numbers.

Bargaining Tips

Ask whether quoted rates:

Include GST
Include packaging
Require minimum quantity
Allow defective-piece replacement

The cheapest initial quotation may not always produce the lowest final landed cost.

Days and Timings

Most wholesalers operate approximately 10 AM to 7 PM or 8 PM, Monday to Saturday.

Location

Burrabazar, Central Kolkata.

Google Maps:
https://www.google.com/maps/search/?api=1&query=Burrabazar+Kolkata

7. Temple and Gold-Look Jewellery Wholesale Prices

South Indian markets are particularly strong for temple jewellery, gold-look designs and traditional wedding accessories.

Chickpet and Mamulpet, Bengaluru

Chickpet is one of Bengaluru’s oldest wholesale districts.

Mamulpet and the surrounding lanes contain numerous traders selling jewellery, fancy goods and accessories.

Indicative Wholesale Rates

Simple jhumkas may begin around ₹40–₹120.

Traditional necklace sets can start at approximately ₹200–₹600.

Temple-style and micro-gold products may range from ₹300 to ₹2,000+, depending on complexity and plating.

Unique Characteristics

Chickpet combines affordable fashion products with traditional South Indian designs.

Products to Buy

Jhumkas
Temple jewellery
Gold-look necklace sets
Bangles
Bindis
Hair accessories
Micro-gold jewellery

What Buyers Can Expect

Busy and narrow commercial streets.

Travelling by Metro is easier than trying to find parking.

Bargaining Tip

For low-priced jewellery, wholesalers may have little room to negotiate on individual pieces.

Ask for quantity slabs instead.

Days and Timings

Approximately 10 AM to 8 PM from Monday to Saturday for many wholesalers.

Location

Chickpet and Mamulpet, Bengaluru.

Google Maps:
https://www.google.com/maps/search/?api=1&query=Chickpet+Mamulpet+Bengaluru

Sowcarpet, Chennai

Sowcarpet and George Town form one of Chennai’s most important wholesale districts.

Indicative Wholesale Prices

Basic earrings may start around ₹40–₹100.

Gold-look necklace sets may range from ₹200–₹800.

Better-quality temple jewellery and bridal sets can range from ₹500 to ₹2,500+.

Unique Characteristics

Sowcarpet is particularly useful for South Indian retailers seeking traditional gold-look products without entering the precious jewellery segment.

Products to Buy

Temple jewellery
Jhumkas
Necklace sets
Bridal jewellery
AD jewellery
Bangles
Chains

What Visitors Can Expect

Many wholesalers operate from upper floors.

Do not judge the market only from shops visible on the main streets.

Bargaining Tip

Ask whether suppliers will make a mixed lot.

For a new retailer, spending ₹10,000 across 20 designs can be safer than spending ₹10,000 on two designs.

Days and Timings

Many shops operate approximately 10:30 AM to 9 PM.

Location

Sowcarpet and George Town, Chennai.

Google Maps:
https://www.google.com/maps/search/?api=1&query=Sowcarpet+Jewellery+Wholesale+Market+Chennai

8. Lac Bangles and Wedding Jewellery Wholesale Rates

Laad Bazaar, Hyderabad

Laad Bazaar beside Charminar is synonymous with bangles.

If bangles form an important part of your product mix, Hyderabad offers sourcing options difficult to replicate elsewhere.

Indicative Wholesale Rates

Simple lac bangles may be inexpensive when purchased in quantity.

Stone-work bangle sets can range from roughly ₹100 to ₹500+ per set.

Elaborate wedding and bridal collections can cost considerably more.

Unique Characteristics

Laad Bazaar specialises in products strongly associated with Hyderabad’s wedding and festive shopping culture.

Products to Buy

Lac bangles
Stone bangles
Wedding bangle sets
Pearl-look jewellery
Earrings
Necklaces
Bridal accessories

What Buyers Can Expect

Evenings can become extremely crowded.

Wholesale buyers should visit earlier in the day when shopkeepers have more time.

Bargaining Tip

When comparing bangle prices, inspect:

Stone fixing
Surface finishing
Size consistency
Smoothness inside the bangle
Replacement availability

Days and Timings

The market generally operates daily, approximately 11 AM until late evening.

Location

Laad Bazaar Road, Charminar, Hyderabad.

Google Maps:
https://www.google.com/maps/search/?api=1&query=Laad+Bazaar+Hyderabad

Artificial Jewellery Wholesale Price Comparison

The following rates are broad indicative ranges rather than guaranteed market prices.

Product	Approximate Wholesale Rate
Simple stud earrings	₹10–₹50
Fashion earrings	₹30–₹150
Basic jhumkas	₹40–₹200
Rings	₹15–₹100
Bracelets	₹30–₹200
Simple necklace sets	₹100–₹400
Gold-look necklace sets	₹200–₹800
Kundan-style sets	₹400–₹1,500
American Diamond sets	₹500–₹2,500
Temple jewellery sets	₹300–₹2,000+
Bridal jewellery sets	₹700–₹5,000+
Lac bangle sets	₹100–₹500+

Wholesale prices change constantly.

Always obtain quotations directly from suppliers before travelling solely to purchase a particular product.

Which Market Offers the Best Artificial Jewellery Wholesale Rates?

That depends on what you are buying.

Requirement	Markets Worth Exploring
Cheapest mass-market jewellery	Sadar Bazaar
Bridal jewellery	Chandni Chowk, Bhuleshwar
Kundan jewellery	Delhi, Jaipur
Manufacturer-direct sourcing	Rajkot
Gold-look jewellery	Rajkot, Chennai, Bengaluru
Temple jewellery	Sowcarpet, Chickpet
Lac bangles	Hyderabad, Jaipur
East India distribution	Burrabazar
Online resale assortment	Delhi, Rajkot, Bengaluru

A market that offers the cheapest earrings may not offer the best bridal jewellery rate.

Source category by category.

Tips to Get Better Artificial Jewellery Wholesale Rates

Do Your Research: Before travelling, research the approximate retail and wholesale price of the products you intend to buy. This prevents you from accepting the first quotation simply because it sounds inexpensive.
Research Average Prices Before Shopping: Compare products across online B2B portals, marketplaces and several physical wholesalers. Use these prices only as benchmarks because quality varies considerably.
Start Low: If bargaining is common in the market, begin below your target price while keeping your offer realistic. Wholesale traders quickly lose interest in negotiations that are obviously unreasonable.
Be Polite and Friendly: A good relationship with a supplier can result in better rates, flexible MOQs, advance information about new stock and easier replacement of defective goods.
Visit Multiple Vendors: Never assume the first wholesaler represents the market rate. Compare at least three to five suppliers before making a large purchase.
Consider Transportation: Include courier, freight, packing and insurance charges when calculating the final wholesale price. A ₹100 product with ₹15 logistics cost actually costs you ₹115 before other expenses.
Go Early: Arriving early gives you more time to inspect products and talk to wholesalers before the busiest hours begin. It also makes loading, parking and transportation easier in crowded markets.
Payment Options: UPI is widely accepted, but cash and bank transfers remain common in B2B transactions. Credit and debit cards may not always be available. Ask for a proper GST invoice where required.
Wholesale Purchase: Wholesale pricing works on quantity. Negotiate using total quantity, packet rate, dozen rate or total invoice value rather than repeatedly negotiating the price of one unit.

How to Calculate Your Real Wholesale Cost

Many new retailers look only at the purchase price.

This can be misleading.

Suppose you buy a necklace set for ₹300.

Add:

₹20 shipping
₹10 packaging
₹15 average defect/replacement cost
₹20 marketplace or handling expense

Your real cost is already ₹365.

If your selling platform charges commission, advertising or payment fees, those also matter.

Therefore, compare suppliers using landed cost, not simply their quoted artificial jewellery wholesale rate.

Check Quality Before Buying in Bulk

Artificial jewellery is a category where even small manufacturing defects can create customer complaints.

Before finalising a bulk order, inspect:

Hooks
Clasps
Chains
Soldering
Stone setting
Plating
Sharp edges
Bangle size consistency
Colour consistency

Open more than one packet.

A perfect display sample does not guarantee that every piece inside a wholesale box is equally good.

Ask About Defective Jewellery

Suppose you purchase 500 pieces and 20 arrive damaged.

If a wholesaler replaces defective products, your loss may be negligible.

If the supplier refuses replacement, even a seemingly cheaper wholesale rate may become expensive.

Always ask:

“What is your replacement policy for manufacturing defects?”

Ideally, get the answer written on WhatsApp or the invoice.

Should You Buy from a Manufacturer or Wholesaler?

Both models have advantages.

Manufacturers

Manufacturers can offer lower rates when you buy in large quantities.

They are also useful if you require repeated supply of the same product.

However, MOQ is often higher.

Wholesalers

Wholesalers are better when you want variety.

You may be able to purchase 10–20 pieces each across dozens of designs instead of committing to hundreds of units from a manufacturer.

For new businesses, variety is often more valuable than achieving the absolute lowest unit rate.

Frequently Asked Questions

What are artificial jewellery wholesale rates in India?

Simple products such as studs, rings and small earrings may wholesale for ₹10–₹50, while necklace sets can range from ₹100 to ₹1,000 or more. Heavy bridal, Kundan and AD jewellery may cost several thousand rupees at wholesale level.

Where can I get cheap artificial jewellery wholesale prices?

Delhi’s Sadar Bazaar is particularly strong for inexpensive mass-market fashion jewellery. Rajkot is useful for buyers who want to explore manufacturer-direct rates.

Which city is famous for artificial jewellery manufacturing?

Rajkot is one of India’s major imitation jewellery manufacturing centres, particularly for micro-gold, gold-plated jewellery, mangalsutras, earrings and related products.

Which wholesale market is best for bridal artificial jewellery?

Chandni Chowk in Delhi, Bhuleshwar in Mumbai and jewellery markets in Jaipur are good starting points for bridal and traditional artificial jewellery.

Can I get wholesale jewellery without buying in bulk?

Some wholesalers sell small quantities, but genuine wholesale rates are normally linked to minimum order quantity or total purchase value.

How much margin is available in artificial jewellery?

There is no fixed margin.

A product bought for ₹100 may sell at ₹200 in one market and ₹500 through a boutique or online store. Margin depends on branding, product quality, packaging, competition and customer segment.

Calculate your landed cost before deciding the selling price.

Final Thoughts

Understanding artificial jewellery wholesale rates is more complicated than searching for the lowest price online.

The jewellery may look similar, but manufacturing quality, plating, finishing, packaging and replacement policies can make one supplier far more profitable than another.

For inexpensive fashion jewellery, Sadar Bazaar is worth exploring.

For bridal and ethnic products, look towards Chandni Chowk, Bhuleshwar and Jaipur.

For temple and traditional South Indian styles, Sowcarpet and Chickpet are useful sourcing destinations.

If you want to reduce intermediaries and buy closer to production, explore Rajkot’s imitation jewellery manufacturing cluster.

And if bangles are an important part of your business, Laad Bazaar in Hyderabad remains one of India’s most distinctive sourcing destinations.

Most importantly, do not buy simply because a supplier offers the lowest artificial jewellery wholesale price.

Compare quality.

Compare MOQ.

Check the replacement policy.

Calculate transportation.

Then work out your landed cost.

In wholesale trade, the supplier who consistently gives you the right product at a competitive rate is usually more valuable than the one who offers the cheapest quotation once.